THIS IS OUR ANTHEM — SUNG LOUD, HARDCORE, AND REBELLIOUS.
Born during the pandemic lockdowns, Anthem Pizza was a bold pivot by restauranteur Matt Thompson to save his businesses and support the community. While traditional restaurants struggled, take-out thrived—so Matt launched Anthem, a delivery-focused pizza brand with punk roots and a purpose.
Matt brought me on board to develop the brand identity, and together we tapped into our shared love of punk music and avant-garde design. The result was a raw, rebellious aesthetic that stood out in the crowded takeout space. I designed a bold visual identity and a pizza box concept inspired by the street—each box featured glued on posters that changed weekly, like band flyers on walls. These rotating poster designs became collectible pieces of the brand's story.
Beyond the branding, Anthem lived its values: a portion of each sale was donated to local charities and grassroots causes. Anthem wasn't just a pizza—it was a movement, built slice by slice.
Limited Edition Anthem Pizza Box Posters
